Beauty Industry

Luxe Pack New York Shows Growth

Attendance up over 2009

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By: Jamie Matusow

Editor-in-Chief

General sentiment expressed at the 8th annual edition of Luxe Pack New York, which took place May 19-20, was that the beauty packaging industry had turned a corner, and was headed for better days in the year ahead. The annual luxury packaging trade exhibition featured 115 exhibitors, filling both The Metropolitan Pavilion and The Altman Building to capacity, and relocating the show’s popular education sessions to the lower level of the Altman Building. The number of visitors reached 2,135, up 1.2% compared to last year. Once again, exhibitors expressed their satisfaction with the buying power of those in attendance.

Attendees also gathered for an array of seminars, including a trends presentation by Nelly Rodi Paris; a talk on materials innovations by Dr. Andrew Dent of Material ConneXion; a panel presentation on designing for today’s consumers, developed by designer Marc Rosen; and a panel on the future of Sustainable Packaging presented by Beauty Packaging magazine, which featured John Delfausse of Estee Lauder, Silvia Springolo of Grail Research and Sandra Krasovec of FIT.

Other attractions at Luxe Pack New York included a new display called “Luxe Pack in Green,” which spotlighted sustainable products from exhibitors. In addition, the FiFi nominees were on view, as well as student designs from Marc Rosen’s graduate packaging design program at Pratt Institute.

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